Tony Schiller spent 10 years strategizing marketing partnerships for professional basketball and hockey teams, a live entertainment venue and a concert promoter. Tony crossed over to the agency side in 1996 helping to launch the agency that was the predecessor to Paragon Marketing Group. Tony is one of the founding partners at Paragon. Tony leads strategic consulting at Paragon and is instrumental in helping negotiate partnerships and then participate in developing the strategies to bring partnerships to life. Tony and his team at Paragon have worked with an amazing array of brands including United Airlines, Gatorade, General Mills, PNC Bank, Nike, ESPN, UC Health, PPG Paints, Chipotle, Bayer, Johnson & Johnson, Spot Hero, US Steel, Sears, Zenni, Yokohama, Holiday Inn/IHG, Dick’s Sporting Goods and many more. Paragon has ignited partnerships in sports, entertainment, music, culinary, fashion, esports, cultural arts and pretty much all areas of lifestyle affinities. Additionally, over the past ten years, Tony has worked intimately with 18+ start ups. In this role he has mentored, advised and worked intimately with founders to help them transition from vision to operation. Tony is a graduate of the University of Illinois and currently resides with his wife, Kristin, in Evanston, IL. In his spare time, Tony likes to explore books and experts on all things mind, body and spirit optimization. He also loves food (vegan), wine and bourbon.