Kaitee Daley is the Vice President of Social Media at ESPN. In this role, she leads a team of talented social media specialists and designers that power the most followed and engaged brand in all of sports. In 2021, ESPN Social generated over 4.7 billion engagements, a 75% increase vs. 2019 totals. Daley’s responsibilities include strategic oversight of all social content published across Instagram, TikTok, Twitter, and Facebook, as well as the production of rolling shows on Snapchat and the team of specialists that collaborate with ESPN talent on social optimization.
Daley has been entrenched in ESPN’s social media efforts for a decade, and played a key role in establishing a formalized strategy and centralized team for social media. She led SportsCenter social’s early expansion and on-air integrations, helped pioneer ESPN’s approach to social revenue, and has helmed the launch of numerous social brands, shows, and internal programs all with an eye for increasing ESPN’s reach and relevance across emerging platforms. One of the more recent launches Daley led the charge on is SportsCenter Next, a social-first brand dedicated to highlighting sports stars of tomorrow and the excitement of youth sports.
She is the recipient of several industry honors including SBJ’s Forty Under Forty (2022), Folio Top Women in Media (2020) and Cynopsis Top Women in Sports (2019).
Daley began her career with ESPN in 2009 after graduating magna cum laude from Bowdoin College where she was a varsity basketball and softball player. When she’s not scrolling SLACK and social feeds, Daley can be found chasing around her toddler daughter with hopes of getting a basketball in her hands because, “It’s never too early to start working on your handles.”