Kevin Brown, Sleep Number® setting 40, serves as the Executive Vice President and Chief Marketing Officer for Sleep Number. He is responsible for building the Sleep Number brand through telling stories that emotionally connect around the benefits of life-changing sleep. These stories set Sleep Number a part by communicating the company’s product innovations and driving brand advocacy across all customer touchpoints. He oversees the strategy, planning and execution of the overall brand expression, brand experiences, digital engagement, media, customer loyalty programs, and strategic marketing partnerships.
Kevin is fueled by telling incredible stories, building, and leading a world-class marketing team, and uncovering strategic partnerships that help the brand connect with its customers. He is passionate about identifying opportunities in the unexpected and finding solutions to problems that no one knew existed.
Before joining Sleep Number in January 2014, Mr. Brown served as Group Vice President, Chief Marketing Officer for Meijer, Inc., a regional chain of retail supercenters, (2011-2013), and held marketing leadership roles at Sears Holdings Corporation (2007-2011) and Jo-Ann Stores, Inc. (2004-2006). Prior to Jo-Ann Stores, he was an associate partner for Accenture.
Kevin is an active member of his local community, supporting his children’s school, church, and the Minneapolis Children’s Hospital. One of his core principles is stewardship – seeking to make a difference everyday by positively impacting the lives of those around him.