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Pandemic lessons add value to brand strategy, partnerships

SBJ Newsletters / Monday, June 20, 2022
Since 2020, the sport sponsorship landscape has gone through radical change and instability. The list of events canceled, postponed, relocated, and played behind closed doors includes some of the world’s largest competitions — and has therefore touched almost every major brand involved in sport sponsorship. The Tokyo 2020 Olympic...

Change the system, or create your own lane?

Weekly / Monday, June 20, 2022
According to researchers at UCLA and Harvard, more than one-third of the pay gap between men and women is attributed to the so-called “Old Boys Club” effect, where informal male-to-male bonding taking place during male-oriented activities results in inequalities in pay and opportunities for women. The value...

Madkour: Takeaways from MLS’s first-mover deal with Apple

Weekly / Monday, June 20, 2022
Simple and easy for fans. If there was one main element that struck me after learning more about MLS’s 10-year media deal with Apple, it was its simplicity for its fans. There were a number of other components and questions that I’ll address, but I...

Metaverse opportunities — and risks — for sports are unlimited

SBJ Newsletters / Monday, June 13, 2022
Why is the digitalization of the sporting world so appealing? The answer — it’s a process driven by more than pure monetization. It’s accessibility and mass participation that is really at the core of this transformation. Imagine a platform where users adopt facial recognition technology to unlock a world...

Madkour: How I saw Susan O’Malley’s D.C. leadership

Weekly / Monday, June 13, 2022
I met Susan O’Malley in 1993, when I began my career in sports by interning for the Washington Bullets. O’Malley was a couple of years into her role as team president and astonishingly only in her early 30s. I worked for then-general manager John...

When the love turns into hate: The growing toxic fandom in American sports

SBJ Newsletters / Thursday, June 9, 2022
The backdrop of this year’s just-concluded Mental Health Awareness Month continues to be a pandemic that has everyone’s mental health at risk. The World Health Organization reported in the first year of the pandemic that anxiety and depression increased by a massive 25% globally. Athletes and their fans aren't absolved from...
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