Marketing and Sponsorship

Some LIV golfers among most popular in social marketability

Daily / Friday, June 24, 2022
Three LIV Golf players rank among the Top 10 of all golfers when it comes to social marketability, according to new data from Zoomph. Leading the pack was recent PGA Championship winner Justin Thomas, who took the top spot overall with an index score of 177. Zoomph's methodology analyzed...

How car manufacturers are forming brand personality in esports

Esports / Friday, June 24, 2022
Building brand awareness through marketing plays a crucial aspect of a car manufacturer's capability to sell its products in a heavily competitive market with hundreds of brands. Sports marketing has been part-and-parcel of the process to create brand awareness for most car makers for decades, resulting in...

Toyota debuting spots around NASCAR-Nashville

Closing Bell / Friday, June 24, 2022
Toyota this weekend will reincarnate an old hit ad campaign called "Sponsafier," with multiple new national TV spots set to debut during NBC Sports’ first weekend of its 2022 NASCAR Cup coverage. Back in 2010, the Toyota Racing program debuted a website activation that let fans design their own...

Arch Manning an "NIL goldmine" despite low-key presence

Daily / Friday, June 24, 2022
Newly committed Univ. of Texas QB Arch Manning is likely to be an "NIL goldmine," even though he has never been "in front of cameras or posting Twitter messages that drew manufactured love from anonymous college football fans," according to Ari Wasserman of THE ATHLETIC. If Manning wanted...

NHL set to better define NFT space through new deal with Sweet

Daily / Friday, June 24, 2022
The NFT space for the NHL is "about to be better defined" thanks to a multiyear deal that names Sweet as the "official NFT Digital Collectibles Marketplace," according to Sean Shapiro of THE ATHLETIC. A few individual teams sold NFTs this past season, but without player licensing,...

Paolo Banchero eyeing shoe deal after being picked No. 1 by Magic

Daily / Friday, June 24, 2022
Top overall NBA Draft pick Paolo Banchero's “shoe deal process has gained steam in the two months since he officially turned pro, and he has already conducted official pitch meetings with brands,” according to Nick DePaula of BOARDROOM. The former Duke star, drafted Thursday night by the Magic, “is...

NBA draftees continue trend of focusing on fashion choices

Daily / Friday, June 24, 2022
NBA players have "made it easy for fans to appreciate their fashion sense," turning their pregame entrances into "their own version of the Met Gala," according to Kris Rhim of the N.Y. TIMES. Regarding his outfit at last night's draft, Thunder pick Jalen Williams said that he...

Big3 names TickPick official ticket marketplace

Morning Buzz / Friday, June 24, 2022
TickPick, a no-fee ticket marketplace, is partnering with the Big3 three-on-three basketball league to be its official ticket marketplace for the '22 season, which tipped off last Saturday in Chicago. As part of the partnership, TickPick and the Big3 are hosting a sweepstakes in which one fan and a guest...

Nike pulls plug on doing business in Russia

Closing Bell / Thursday, June 23, 2022
Nike is "leaving the Russian market entirely after suspending operations in March, joining other U.S. companies that have pulled out in the wake of Russia’s invasion of Ukraine." In May, Nike said that it "wouldn’t renew an agreement with its biggest Russian retail franchisee, which managed dozens of Nike...