Menu

Esports

Counter-Strike, Gaules are the big winners in May’s Twitch numbers

Esports / Friday, June 24, 2022
Streaming service and analytics company StreamElements released its State of Streaming May 2022 report on June 23, and it held a few insights important to the esports audience – those watching, those running teams and those advertising and sponsoring squads and organizations. In the...

How car manufacturers are forming brand personality in esports

Esports / Friday, June 24, 2022
Building brand awareness through marketing plays a crucial aspect of a car manufacturer's capability to sell its products in a heavily competitive market with hundreds of brands. Sports marketing has been part-and-parcel of the process to create brand awareness for most car makers for decades, resulting in...

Envy Gaming renews sponsorship with Jack Link’s

Esports / Thursday, June 23, 2022
With a branding that includes a steer, it makes sense that Jack Link’s wants to do business with companies from Texas. Today, Envy Gaming announced that it’s renewing its sponsorship deal with Jack Link’s that first kicked off in 2019. The jerky brand says this...

G2 Esports bulks up leadership in support of its expansion plans

Esports / Thursday, June 23, 2022
Berlin-based esports organization G2 Esports announced today that it strengthened its leadership team. To support its growth strategy through the recruitment of new talent, the organization added new hires Philippe Adam as financial director and Irina Shames as chief revenue officer. Additionally, Alban Dechelotte was...

Op-ed: NIL rights provide clear path for college esports pros

SBJ Newsletters / Thursday, June 23, 2022
The NCAA’s policy shift on a student athletes earning income and profiting off their name, image and likeness (NIL) has provided further clarity for current and aspiring pro gamers and content creators contemplating college esports. This change has also helped them pursue other intercollegiate sports while also...

Overwatch League event allows Digital Seat Media to flex muscle

SBJ Newsletters / Thursday, June 23, 2022
When Overwatch League fans attended the Dallas Fuel Kickoff Clash at Esports Stadium Arlington this past month, they saw something a little different attached to their seats -- a QR code. These were part of the event’s experiential package from Digital Seat Media (DSM). All fans needed to do...

Digital Seat Media gets into esports with Overwatch League

SBJ Newsletters / Thursday, June 23, 2022
When Overwatch League fans attended the Dallas Fuel Kickoff Clash at Esports Stadium Arlington this past month, they saw something a little different attached to their seats -- a QR code. These were part of the event’s experiential package from Digital Seat Media (DSM). All fans needed to do...

FaZe clears important step in going public; two key hurdles remain

SBJ Newsletters / Thursday, June 23, 2022
FaZe Clan is one step closer to going public after the SEC approved the merger between FaZe and B. Riley Principal 150 Merger Corp. (BRPM), which is a Nasdaq-listed special purpose acquisition company (SPAC). This comes after FaZe failed to complete the transaction by the initially planned closing...

Version1 submits bid to Riot Games' Valorant partnership program

Esports / Wednesday, June 22, 2022
Esports organization Version1, whose owners are the Wilf family of the Minnesota Vikings, has applied to Riot Games’ partnership program for Valorant’s esports scene. The move isn’t a surprise, as Version1 has been active in the hero shooter’s competitive scene since it kicked off in...
;