Menu

Data

Audience Analysis: Canada GP is fourth-best F1 race all-time in U.S.

Daily / Thursday, June 23, 2022
ABC averaged 1.7 million viewers for the race portion of the F1 Grand Prix of Canada on Sunday (2:00-4:13pm ET), marking the event’s best figure yet on U.S. airwaves. It’s also the fourth-best F1 race on U.S. airwaves all-time. F1 races are now averaging 1.3 million viewer across ABC,...

Yankees' on-field play, Judge drama boosts YES Network numbers

Daily / Monday, June 20, 2022
YES Network's average total viewership for the Yankees this season “is up over 11%” from ’21 with the team having the best record in MLB, according to Bob Raissman of the N.Y. DAILY NEWS. And the network, in nine games this season, “averaged over 400,000 total viewers through 50...

Participation numbers, gear prices grow

Weekly / Monday, June 13, 2022
In 2021, 232.6 million Americans took part in sports and fitness activities, the most since 2016, according to the new State of the Industry Report from the Sports & Fitness Industry Association and Sports Marketing Surveys USA. Additionally, the majority of sporting goods manufacturers reported year-over-year profitability growth, and...

NBA Finals Game 1 up from ’21, but historically low

Closing Bell / Monday, June 6, 2022
Game 1 of the Celtics-Warriors NBA Finals was the least-watched opener in the NBA Finals’ normal early June calendar slot since Spurs-Cavaliers in '07. The game averaged 11.9 million viewers on ABC and ESPN2 (the Deuce had a special NBA 75th anniversary-themed simulcast). The Spurs-Cavs opener in '07 drew...

Local brands have edge in NBA sponsorships

Weekly / Monday, June 6, 2022
An NBA-high 26% of the Oklahoma City Thunder’s 76 sponsors come from the team’s own city and, overall, more than a third are from the Sooner State, according to SBJ Atlas. Leading the charge for the Thunder, who play in the NBA’s fourth-smallest market, are Oklahoma City-based...
;